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THE IRONY ISN’T LOST ON ME

I hate social media. I’m building a brand on it.

Kay · September 2026 · 4 min read

Both things are true.

I don’t like what my phone does to me. I’ve caught myself deep in other people’s lives — investigating, comparing, judging — and coming away feeling worse about mine. I hate feeling judged. I hate putting myself out there. Scrolling my friends’ feeds too long makes me depressed and frustrated and, honestly, judgmental in a way I don’t like being.

And I’m building a brand on it anyway.

Because that’s where you are. That’s where the woman with the fried hair is at 2am, looking for someone who’ll tell her the truth. If I want to be useful, I have to show up where the questions live. Pretending otherwise is just a prettier way of quitting.

So I didn’t quit the app. I set limits with myself.

These are mine — my actual ones, not aspirational ones. Steal any of them.

That last one matters most to me, because I’m raising a 12- and a 14-year-old who don’t have social media — and who are honestly kind of against it, which is cute. I don’t trash-talk it to them. They know I learn from it. They’ve also watched, in their own world, how kids with unsupervised access act differently. They’re drawing their own conclusions, and I mostly just try not to be a bad example while they do.

I don’t keep these limits perfectly. Some days the classroom turns into the slot machine and I lose twenty minutes anyway. The limits aren’t a purity test — they’re a fence, and fences work even when you occasionally climb them.

I fucking hate social media. I also use it to learn, to build, and to find the exact people I’m trying to help. The trick — the whole trick — is making it a tool instead of a crutch, and deciding who’s driving.

— Kay 🤍